Danone’s consumer-personalized content beats industry-standard CPM by 3.4x

Danone Actimel’s target audience got matched with Creators to transform their product experience into relatable social media content.

About the Brand

Danone Actimel is a delicious fermented milk drink that represents The Stay Strong Spirit.

Feeling strong is an attitude. It defines what we do and how we do it. When we feel strong, we push our day forward. We fight for our goals and help others achieve theirs, even when things get tough.

Goal

Increase social media reach without increasing total Ad spend with consumer-personalized content.

Results

78 authentic content pieces

A/B testing to find the right creative/targeting fit

3.4x lower CPM

compared to industry-standard CPM

€32 / content piece

Unboxed all-time average price per content piece

Top performing content

Bottom-line

Facebook decreases your costs when the content in your ad is relevant to the Facebook users that see it. To reduce your Facebook Ad CPM, create personalized ads.

Unboxed helps marketers by creating consumer-personalized social media content to decrease CPM.

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Food or Drink brand?

Sign up to Unboxed platform for free and get high-quality, consumer-personalized content for your social media

From $20 / content piece
For creators

Earn anytime, anywhere by creating content and posting it on social media.

Learn more
Contacts

Laisves avenue 59, Kaunas 44305, Lithuania
+370 687 42 657

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