Driving brand awareness with consumer-personalized content for LEGO

Nostalgic for parents and curious for the little ones – LEGO. Creators drove social media brand awareness through the eyes of their children.

About the Brand

Guided by the company spirit: “Only the best is good enough”, the company is committed to the development of children and aims to inspire and develop the builders of tomorrow through creative play and learning.


Raise brand awareness for the biggest LEGO event of 2019 – the new LEGO Movie 2


70 content units

delivered by creators: young mothers with kids and teenagers aged 12 to 16

€0.13 average CPE

Low cost-per-engagement with authentic and personalized content

36K organic engagements

Creators shared content to their social media followers

Top performing content


Low cost-per-engagement is a result of authentic consumer-personalized social media content, created by consumers – therefore relatable for other consumers.

LEGO used Unboxed platform to enable its target audience to create relatable social media content.

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From $20 / content piece
For creators

Earn anytime, anywhere by creating content and posting it on social media.

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