Driving brand awareness with consumer-personalized content for LEGO
Nostalgic for parents and curious for the little ones – LEGO. Creators drove social media brand awareness through the eyes of their children.
About the Brand
Guided by the company spirit: “Only the best is good enough”, the company is committed to the development of children and aims to inspire and develop the builders of tomorrow through creative play and learning.
Raise brand awareness for the biggest LEGO event of 2019 – the new LEGO Movie 2
Top performing content
Low cost-per-engagement is a result of authentic consumer-personalized social media content, created by consumers – therefore relatable for other consumers.
LEGO used Unboxed platform to enable its target audience to create relatable social media content.
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