Time to coffee up with Nespresso
Sunrise isn’t enough to get you going? Or maybe you’re just tired of fighting the afternoon slump? Well, get ready to take notes!
Unboxed micro influencers teamed up with the world leader of coffee machines Nespresso to present you with the perfect cure to beat the snooze and get your creativity ON!
Nespresso aims to provide the ultimate drinking experience to all who wish to enjoy the true taste of coffee and make the most of your day.
How the campaign started
We were approached by the media agency Inspired UM to increase awareness and encourage consideration of the Nespresso machines and coffee capsules among Lithuanian and Latvian social media users. Since we have a deep appreciation for high quality coffee as well, we were excited to presented such opportunity to our food influencers.
Goal: create awareness and increase consideration among food influencers, living busy, urban lifestyles.
What did Unboxed do?
- 20 influencers
- 40 posts
- 33 916 engagements
- 33 276 likes
- 640 comments
- 12,49 % engagement rate
Looking at the photos you cannot help but want at least one good cup of coffee (okay, maybe two). That’s probably due to the fact that the content itself was made by true coffee lovers who appreciate the drink.
That is what made the campaign a success: people trust people — not scripted brand advertisements.